JABBARI OUMAIMA; SIHAM LAMARI. Customer Experience in the Digital Transformation Era: Insights on Personalization, Digital Marketing, and Customer Relationship Management. International Journal of Economics, Management and Finance (IJEMF), [S. l.], v. 3, n. 2, p. 52–69, 2024. DOI: 10.5281/zenodo.14109688. Disponível em: https://www.ijemf.com/index.php/ijemf/article/view/61. Acesso em: 26 jun. 2025.